MobileShopper: The Future of Multi-channel retailing

“Paying for your shopping using your mobile phone is likely to be one of the hot tech trends over the next few years”
The Wall Street Journal

MobileShopper is the first truly transactional smartphone app for retail. Branded and tailored to your organisation, MobileShopper offers seamless multi-channel integration – a bridge between stores, POS systems, ERP and online environments. 

At home customers can use the app to find stores, research products and make purchases.  In-store they can find and compare products, scan barcodes, checkout and pay – all using their mobile phone. 

Meanwhile a CRM backend provides vital information about the shopping habits of customers and allows retailers to offer targeted information as part of a dynamic retailer-shopper relationship.

Consumer touch points

With MobileShopper a smartphone becomes a personal shopping companion offering consumers:

·         Mobile eCommerce – browse, order and pay for products via phone, anytime, anywhere

·         Product information – view extended packaging information and online catalogues at the point of purchase

·         Self-Scanning – scan barcodes, check prices and availability, add to basket or order if out of stock

·         Checkout – present virtual basket and pay by phone at retail checkouts or even self-checkout

·         Loyalty programs – phone replaces physical loyalty cards and delivers personalised mobile services

·         Coupons - capture, manage and redeem coupons and discounts, including gift vouchers

·         Advertising & promotions – delivered within the app to avoid annoying texts and spam

·         Navigation – view store locations and maps and navigate while in-stor

Retailer benefits

With MobileShopper a smartphone becomes a window into the shopper’s world offering retailers:

•          Shopping insights – know when customers are in store and what products they are browsing and buying

•          Customer information – collect and store customer information in CRM to build shopper profiles

•          An engagement tool – deliver  targeted and timely promotions, coupon offers, loyalty programs and advertising

•          A communication channel – influence  shoppers through cross selling and up-selling at the point of purchase

•          An information portal – provide valuable product, store and brand information

•          Increased visitation – drive business to both real-world and online stores through a more flexible and enjoyable shopping experience

•          Regional reach – engage geographically remote customers and add barcodes to catalogues to facilitate shopping

•          Staff empowerment – staff can price check, transfer stock, receipt stock, manage gift registry and more, all in real time

Low-risk integration

DigiPoS is a leading provider of retail hardware and IT solutions and understands the importance of protecting investment in existing POS infrastructure.  That’s why MobileShopper capitalises on cloud computing to host an m-commerce engine and maintain a live database in the cloud. 

MobileShopper’s simple middleware application lies seamlessly on top of existing infrastructure and the only application/program interface (API) point necessary is transfer of item files related to regional pricing, promotions and taxes.

What’s more MobileShopper operates on an SaaS business model where a ‘pay as you go’ system linked to transaction volume provides a predictable cost of sale.

You can’t afford to miss the mCommerce revolution. 

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